Welcome to Day 3 of the Big Brand Challenge
In Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like. Now it’s time to bring it to life with your logo.
Your logo is the core representation of your brand. It doesn’t have to be fancy. In fact, simpler is often better. However, it must be consistent with the values you have defined.
Start with this worksheet to define what you look like. Then see how your results compare with the magic of the Brand Genie.
How the challenge works
If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.
Once you’ve finished with the entire 5 Day challenge, you will need to submit your “before and after story” to PrestoBox.
However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!
For Day 3, you’re going to work through creating or updating your logo. Let’s get started.
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Sara Conte is a frequent contributor to online discussions about strategy, due diligence, branding and entrepreneurship.