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FREE WEBINAR: HOW TO BUILD YOUR BRAND

6/19/2015

 
Sara Conte webinar on Bplans

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Read original announcement of Sara Conte webinar on Bplans.com.

Do you want to learn how you can get big brand value on a small business budget? What can you do to increase customer loyalty, and get the recognition your business needs?

Discover what a brand is, why it matters, and how easy it is to create one for your business.

If you completed our Big Brand Challenge (it’s ok if you haven’t yet), then your brand is ready to conquer the world! Now get ready to connect with customers in a whole new way.

Join Sara Conte, small business branding guru, on Friday, June 19 at 12:30pm EST for a webinar that’s chock full of insider tips to get your business noticed.

A long-time branding expert, Sara has worked with hundreds of small businesses to get them ready for launch. Sara will review key learnings from the Big Brand Challenge and share her checklist for liftoff including top technologies to make your life easier. And then, get ready for blast-off to a new stratosphere of business success.

Space is limited, so register today!

Click here to register »About Sara Conte:  Sara Conte is the Co-Founder and President of PrestoBox, the world’s first automated branding agency. The “Brand Genie” software instantly determines your brand and creates a logo, website, business card, and brand guide that all work together. Click here to learn more about the Brand Genie.

Sara’s helped build businesses big and small since the first Internet boom. She loves learning new tricks every day in SEO, customer service, sales, growth hacking, analytics and the art of partnership.

PREPARE FOR LIFTOFF: DAY 5 OF THE BIG BRAND CHALLENGE

6/12/2015

 
Sara Conte article on Bplans
Read Sara Conte's original article on Bplans.

Welcome to Day 5 of the Big Brand Challenge—the last day!

On Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like, on Day 3 we created (or updated) your logo, and on Day 4 we outlined those essential marketing materials you needed to create. Now it’s time to prepare your brand for liftoff!

Branding might get you ready for the date—but marketing gets you the date. Before you are ready to move from the branding to the marketing phase, you need to follow these five steps.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day challenge, you will need to submit your “before and after story” to PrestoBox.
Sara Conte article on Bplans

Create or Update Your Marketing Materials: Day 4 of the Big Brand Challenge

6/11/2015

 
Sara Conte article on Bplans
Read Sara Conte's original article on Bplans.

Welcome to Day 4 of the Big Brand Challenge

On Day 1 and Day 2 of the challenge you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like, and on Day 3 we created (or updated) your logo. Now it’s time to update your marketing materials!

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day Challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 4, you’re going to work through creating or updating your marketing materials. Let’s get started.
Sara Conte article on Bplans

Create or Update Your Logo: Day 3 of the Big Brand Challenge

6/10/2015

 
Sara Conte article on Bplans
Read Sara Conte's original article on Bplans.

Welcome to Day 3 of the Big Brand Challenge

In Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like. Now it’s time to bring it to life with your logo.

Your logo is the core representation of your brand. It doesn’t have to be fancy. In fact, simpler is often better. However, it must be consistent with the values you have defined.

Start with this worksheet to define what you look like. Then see how your results compare with the magic of the Brand Genie.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 3, you’re going to work through creating or updating your logo. Let’s get started.
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What Do You Look Like: Day 2 of the Big Brand Challenge

6/9/2015

 
Sara Conte article on Bplans
Read Sara Conte's original article on Bplans.

Welcome to Day 2 of the Big Brand Challenge

On Day 1, we defined who we are. Now we need to know—what do we look like?

Take out your worksheet from yesterday and review your responses. The images you selected begin to define how your brand might look to the outside world. But you need to create a brand guide so you have a roadmap of what this really looks like.

Think of creating your brand like dating. The date has a higher chance of going well if you’ve carefully chosen your outfit, brushed your teeth, and showered. Once you have defined your brand with colors, fonts, images, and personality, dates with your customers will also be much more likely to go well.

Start with this worksheet to define what you look like. Then see how your results compare with the magic of the Brand Genie.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as a graphic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day Challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 2, you’re going to work through answering some key questions about your “look.” Let’s get started.

Sara Conte article on Bplans

Who Are You: Day 1 of the Big Brand Challenge

6/8/2015

 
Sara Conte article on Bplans
Read Sara Conte's original article on Bplans.

Welcome to Day 1 of the Big Brand ChallengeToday we focus on the core of branding—defining who we are.

Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire five-day challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 1, you’re going to work through answering some key questions. Let’s get started.

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    Author

    Sara Conte is a frequent contributor to online discussions about strategy, due diligence, branding and entrepreneurship. 

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SGC Ventures  |  Sara Conte  |  1300 NW Northrup Street, Portland OR 97209  |  503.545.4916  |  sara@sgcventures.com
Website and branding by Brand Genie.


Icon Credits from the Noun Project:
​Location by Philip Glenn, Sun by Nicole Portantiere, Person by Aneeque Ahmed, ​Graph by NOPIXEL, Talking by Gregor Črešnar, Creative Production, Franchise and Leadership by Vectors Market
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