Who Are You: Day 1 of the Big Brand Challenge

Read Sara Conte's original article on Bplans.

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Welcome to Day 1 of the Big Brand ChallengeToday we focus on the core of branding—defining who we are.

Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire five-day challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 1, you’re going to work through answering some key questions. Let’s get started.