What Do You Look Like: Day 2 of the Big Brand Challenge

Read Sara Conte's original article on Bplans.

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Welcome to Day 2 of the Big Brand Challenge

On Day 1, we defined who we are. Now we need to know—what do we look like?

Take out your worksheet from yesterday and review your responses. The images you selected begin to define how your brand might look to the outside world. But you need to create a brand guide so you have a roadmap of what this really looks like.

Think of creating your brand like dating. The date has a higher chance of going well if you’ve carefully chosen your outfit, brushed your teeth, and showered. Once you have defined your brand with colors, fonts, images, and personality, dates with your customers will also be much more likely to go well.

Start with this worksheet to define what you look like. Then see how your results compare with the magic of the Brand Genie.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as a graphic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day Challenge, you will need to submit your “before and after story” to PrestoBox.

However, for the moment don’t worry about that, we will remind you at the end. Just focus on figuring out who you are and who your company is. Above all, enjoy yourself!

For Day 2, you’re going to work through answering some key questions about your “look.” Let’s get started.