In today’s digital age business cards actually matter more than ever. These cards are physical proof that your business exists – and an important contact reminder for small business growth.
The best business cards leave a great first impression and encourage future connections, but many small business owners confuse business cards with advertisements. Don’t make this mistake. If you want a flyer, print a flyer. If you want people to remember how to get in touch with you and build relationships, print a business card.
Here are three key ideas for designing great business cards.
1. Keep It Simple
Be deliberate about the information you include on your cards. This should include your logo, your name and contact info. Include your mobile if you want people to reach you outside of the office. Include a fax if your customers use it. It’s fine to omit your address if you work from home. Less is usually more. Leave some white space on the card so people can write a note after meeting you.
2. Brand It
Make sure your business card is consistent with your business brand. Design your business card using the same colors, fonts and personality you use when decorating your office, building your website and creating brochures. All of your marketing materials should match and work together to communicate what you stand for – whether that’s innovation, security, beauty or brawn.
3. Professionally Print
Quality matters. If possible, get a sample and feel the paper before committing. We prefer 80-pound+, or 16-32 point paper weight – usually uncoated. You can choose between offset or digital print. Traditionally offset has been higher quality, but digital printers are catching up quickly. If you’re printing more than 200 cards, consider offset. It will be less expensive for larger quantities. Don’t include a border on your cards because it may look askew after they are trimmed. Leave about a quarter inch around the edges for the background color to “bleed” off the edges.
These ideas should help you create business cards that can both start and continue valuable conversations for your business. Keep the cards simple, but well designed and they will serve as a positive reflection of your brand.
Sara Conte is a frequent contributor to online discussions about strategy, branding and entrepreneurship.