According to a study cited in Harvard Business Review, 75% of the S&P 500 will turn over in the next 15 years. Will your startup transform your market to skyrocket to the top? Can you continue to push innovation, disruption and transformation through your organization (big and small) to delight your customers year after year?
Don't just "go digital" to solve old problems. Create transformation to reinvent your growth engine.
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Sara Conte is a frequent contributor to online discussions about strategy, branding and entrepreneurship.