PREPARE FOR LIFTOFF: DAY 5 OF THE BIG BRAND CHALLENGE

Read Sara Conte's original article on Bplans.

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Welcome to Day 5 of the Big Brand Challenge—the last day!

On Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like, on Day 3 we created (or updated) your logo, and on Day 4 we outlined those essential marketing materials you needed to create. Now it’s time to prepare your brand for liftoff!

Branding might get you ready for the date—but marketing gets you the date. Before you are ready to move from the branding to the marketing phase, you need to follow these five steps.

How the challenge works

If you’ve signed up to take part in the challenge, each day you’ll receive an email with a link to the relevant article. Each article will contain a worksheet in a few different formats: written out, as a PDF download, or as an infographic. How you choose to work through the challenge is up to you.

Once you’ve finished with the entire 5 Day challenge, you will need to submit your “before and after story” to PrestoBox.